How can public transit generate more entrepreneurial revenue?

Increasing recurring entrepreneurial revenue for public transit would make transportation agencies less dependent on fares, taxes and bonds and enable transit agencies to invest more in maintenance, operations and service. This Transit Tech Lab challenge seeks solutions that will enable the transit operators to capitalize on entrepreneurial opportunities, deriving more value from their expansive assets. Opportunities include digital marketplaces for assets, customer loyalty programs and digital retail.


The MTA is looking for innovative approaches to create retail opportunities in subway stations working with the following specifications:

  • Pilot locations: 42nd/Bryant Park mezzanine retail spaces
  • Capacity per unit: 80-100 amps
  • Restrictions on the unit:
    • Zero emissions
    • Non-liquid based
    • Non-flammable/non-explosive
    • To be charged off premises 

Transit Tech Lab Challenges